“More services, more growth: every 1 percentage point in services revenue drives 2.3% total revenue.”
The Advanced Services Group is the world’s leading authority on service-led transformation, trusted by industrial leaders for nearly two decades. We are passionate about servitization and believe it is central to industrial innovation, competitiveness and addressing the defining challenges of our time. We help businesses move beyond transactional product sales to outcome-based, service-led growth that drives lasting competitive advantage.
Every 1 percentage point increase in services revenue share boosts total revenue by an average of 2%.
Each 1 unit increase in income from more advanced services drives a 5% average increase in Total Factor Productivity.
Firms growing Servitization intensity see total profit climb by 8% on average for every 1 unit increase.
We help businesses compete more effectively by enabling them to deliver outcomes, not just products.
We strategically partner with you on the journey to as-a-service business models, working alongside your business to provide coaching, tailored support and benchmarking against industry leaders, thereby accelerating your servitization success.
We offer three advisory services that turn strategy into action, delivering measurable outcomes that accelerate your servitization journey.
We equip your teams with the skills and confidence to design and deliver service-led growth that transforms your business.
We create communities with thought leaders, subject matter experts and peers to connect ideas, spark collaboration and drive innovation.
As the world’s recognised leader in servitization, we bring decades of research and proven industry results to your business. We work alongside respected industry experts and seasoned practitioners who have led successful service transformations at household-name companies, ensuring you benefit from unparalleled real-world insight. Our expertise gives you the confidence and credibility to champion transformation and win stakeholder buy-in.
Our proprietary frameworks, diagnostics and reduce uncertainty and create alignment across your organisation. We understand the realities of service transformation and know what it takes to succeed. Drawing on deep experience and proven methods, we help you move faster, stay focused and achieve results with less risk.
Industry executives rely on us as their strategic ally. Through peer networks, real-world case studies and visible success stories, we help you influence stakeholders and build internal momentum for change.
We focus on outcomes that matter: stronger customer relationships, new recurring revenue streams and a resilient business model designed for long-term competitive advantage.
Our clients consistently highlight the impact of working with ASG – from unlocking new revenue streams to building stronger customer relationships and accelerating growth. Their success stories show how servitization and advanced services deliver real-world results and lasting competitive advantage.
The Advanced Services Group provided both the intellectual framework and the practical guidance needed to make this transformation tangible. Their structured approach helped us to challenge long-held assumptions about traditional business models and refocus on customer outcomes, and explore new value propositions aligned to the emerging electrification markets in aerospace.
One of the most impactful collaborations was the development of a bespoke training course on servitization and advanced services. Working alongside ASG, we created a program that not only explained the theory but grounded it in the specific context of Rolls-Royce Electrical. The course combined strategic thinking with hands-on application, helping our teams from engineering through to commercial and operations to internalize what it means to deliver outcomes rather than just products. The feedback from participants was outstanding.
The collaboration with the Advanced Services Group was a cornerstone in developing a more customer-focused, value-driven mindset within Rolls-Royce Electrical.
The Advance Services Group provided invaluable support in helping our SME identify and explore tailored service solutions that not only expanded our existing offerings but aligned with our growth goals. Their expert guidance and hands-on approach made it easy to navigate options and “ways of thinking” we hadn’t considered, unlocking new opportunities for efficiency and expansion. We felt truly empowered to make informed decisions with their team by our side.
“The Advanced Services Group is very knowledgeable about Servitization and lifecycle management. It has been helping our company a lot in understanding how to grow on this crucial topic.”
The Servitization Bootcamp was an enriched experience both at practical and academic level. Sharing ideas and concepts with other colleagues from different types of industry, was one of the most interesting points during the open discussions. The level of knowledge and experience demonstrated by ASG was impressive.
“The Advanced Services Group is the go-to organisation if you are in search of a professional and skilled partner. The representatives we worked with translated our thoughts and vision into an exec-level masterclass that ticked all the boxes.”
Collaborating with ASG has truly refined our strategic vision, enabling us to maximize our technology and expertise to provide unparalleled value to our customers. This partnership has unified our commercial, service and operations teams around a clear, customer-centric strategy that drives profitable growth and innovation.
“Thanks to the great help of Prof. Tim Baines and members of the ASG team, we have managed to effectively involve our European organisation in the development of an integrated value proposition strategy of “services and products”. Advanced services are perceived not only as a great door opener in strategic accounts, but also as the key element in establishing long-term relationships and generating revenue streams.”
Working with ASG was a game-changer in helping me understand how to build an outcomes-focused, services-based business. Their mentorship shifted my mindset toward always putting the customer’s success at the centre of everything. A special thank you to Iain McKechnie, whose insights and guidance completely transformed my approach to business. The way he broke things down using the mini guides and road maps accelerated the learning journey. The interactions have stuck with me ever since.
Attending the Servitization Bootcamp was an invaluable experience that deepened my understanding of the servitization journey. The structured frameworks provided by the Advanced Services Group (ASG) offered a clear and practical approach to navigating each stage of this transformation. The sessions were insightful, engaging, and highly relevant, equipping me with the knowledge and tools to drive servitization within my organization. I highly recommend this bootcamp to anyone looking to transition from product-based offerings to advanced service solutions.
Without doubt, the greatest value the ASG provided to my organisation and to me personally, was the ‘real world’ expertise they combined with a methodical academic approach to the Advanced Services journey. This enabled practical and detailed discussions around the challenges the business experienced in implementation, and when combined with effective and practical tools developed by ASG, allowed all stakeholders to understand the journey and move forward.
The depth of experience that the ASG are able to draw upon proved to be invaluable in helping us to overcome the inevitable challenges that arose when implementing a new business model. Ensuring a high level of trust in the process and the team was a critical factor for us in achieving our outcomes.
Everything you need to accelerate your service transformation in one place. Access books and practical mini-guides in print or digital formats. Get actionable insights, proven frameworks and tools designed to help your business deliver customer-defined outcomes, reduce risk and grow through advanced services.
Let the Advanced Services Group help you and your business navigate your servitization and advanced services journey.
